Foundations

Start & Build

The unglamorous work that determines everything later: legal structure, financial hygiene, an operating rhythm and the first key hires. Do it right once, or spend a decade paying for it.

Who it's for

Founders who recognise themselves in one of these.

Founders with early traction who feel the business bending under its own weight.
Owners running everything from their inbox, unable to take a proper week off.
Teams of five to twenty where roles, numbers and priorities have blurred.

A three-step approach

Deliberate, sequential, no theatre.

Week 1–2

Diagnose

We spend two focused weeks inside the business — numbers, people, customers, pipeline, contracts, cash — and produce an honest map of what's working and what isn't.

Week 3–6

Design

A written operating model: org chart, cadence of meetings, financial calendar, hiring plan, cash-flow discipline and the systems to support each.

Ongoing

Install

We sit alongside you as it goes in — through the first difficult board meeting, the first hard hire, the first month the numbers actually mean something.

What you get

Deliverables.

A written operating model tailored to the business (not a template).
13-week rolling cash-flow model, owned internally.
Meeting cadence — weekly, monthly, quarterly — with agendas.
Role charter for every seat in the business.
12-month hiring plan with sequencing and budget.
Introductions to accountants, lawyers and bookkeepers where useful.

What changes

Outcomes.

Cash-flow visibility 13 weeks ahead — no more end-of-month surprises.
A leadership team that doesn't need the founder in every decision.
Hiring that reliably lands the right person in the right seat.
A business worth paying attention to when the time comes to sell.

FAQ

Questions we hear a lot.

Eventually, yes. But most SMEs can't yet afford a full-time ops director of the calibre needed, and the first hire into that seat often fails. We install the operating model, prove it works, then help you hire the right permanent person into it.

Xero tells you what already happened. A 13-week cash-flow model tells you what's about to happen — which is what founders actually need. Different tools, different jobs.

Most founders feel the shift inside 30 days — mainly because someone honest is asking the questions no one internal will. The structural work takes 90 days to embed.

Indirectly. Investors don't fund founders who can't articulate their operating model or cash. Getting this right doesn't guarantee investment, but not having it in place will kill most rounds.

Other practices you may want to explore.

Momentum

Let's talk about what comes next.

A discovery call is free, unhurried, and specific to your business. If we're not the right fit, we'll say so.

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